KINDA · Open role
Product Lead — AI Video & Systems
Build the product that turns social impact into a scalable system.
- Founder role · fractional
- ~20% initial ownership · dynamic over time
- Join a 3-person founding team
What this is
This is not a job.
This is a founder role in a company being built from day one inside Junyo.
You'll work alongside a Technical Lead (platform & infrastructure) and a Sales Lead (enterprise), backed by the Junyo platform — Residents, infrastructure and coordination — so the team stays small and the bets stay sharp.
- New here? See how Junyo builds companies with small, high-performance teams /#how
- How ownership works at Junyo: contribution-based, real equity over time /#manifesto
- The full picture of this venture (problem, bet, path) /ventures/kinda
The company
KINDA is building a system to generate and distribute social impact at scale.
It is not a campaign tool. It is a product system that connects impact, content and distribution — designed to be visible, shareable and contagious.
- AI-generated content, especially video.
- Participation-based distribution across users and countries.
- Enterprise clients paying for pilot deployments (€40k–€80k).
Your role
You sit at the intersection of product, technology and business.
You define how the system works and make sure it actually delivers value. You're a builder, not a spec-writer.
- Design product flows: generation, participation, distribution.
- Build and ship product features — you code, not just design.
- Work hands-on with AI tools, especially video generation.
- Define how content is created, structured and distributed.
- Integrate with social platforms: APIs, formats, metrics.
- Connect product decisions to business outcomes — usage, revenue, engagement.
- Act as project manager across Product, Tech and Sales.
"You turn an idea into a usable, scalable product that generates real results."
What we're looking for
A product builder, not a product thinker.
Strong signals we look for:
- Able to code and ship — even if not as primary engineer.
- Strong understanding of AI content generation (video preferred).
- Experience with APIs, social platforms and distribution systems.
- Comfortable connecting product decisions to business impact.
Strong signals
- You've built and shipped real products — not just designed them.
- You've used AI to generate or scale content.
- You understand how content performs: metrics, loops, distribution.
- You think in systems, not features.
How you work
Fractional, but high intensity.
- You own product decisions end-to-end.
- You ship alongside engineering — PRs validated by the Tech Lead.
- Tight loop with Tech (feasibility) and Sales (market feedback).
- Supported by Junyo Residents on product strategy and prioritization.
"You are not coordinating work. You are driving the system."
The journey
From validated idea to durable company.
You join the team part-time at step 02 — bring your expertise and help shape the company from day one, while keeping your freedom.
Explore
Find validated opportunities worth pursuing.
Form
Build your team of exceptional co-founders.
Validate
Test problem, solution and model with real users.
Build
Build the product and get your first customers.
Scale
Improve unit economics and scale what already works.
Company
Build a durable company that creates lasting value.
Why this role is different
This is not a traditional Product role.
You are defining what gets built, building it yourself, and seeing how it performs in the market.
- You are not writing specs for others.
- You are not isolated from business or tech.
- You are not working on incremental features.
What you get
- ~20% initial ownership — dynamic, contribution-based.
- Profit sharing from early revenues.
- Direct impact on product, growth and monetization.
"Real upside. Short and long term."
Why this project
- AI unlocks scalable content systems now.
- Clear enterprise demand — already validated.
- Strong distribution potential through participation loops.
"This is already being sold. You are not starting from zero."
Expectations
- High accountability on product outcomes.
- Fast iteration on flows, prompts and content generation.
- Ability to connect product decisions with revenue.
"This is not a side project. This is a company being built."
Apply to this role
Build Product Lead at KINDA.
Tell us who you are and why this is yours. We read every application and reply within days.
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See the full KINDA project
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