Build · Social Impact · Marketing Infrastructure · Platform
KINDA
Turn marketing budgets into real, distributed social impact at scale.
The problem we can't unsee
Brands spend billions trying to be loved, and people trust them less every year. Meanwhile real social impact stays invisible, locked inside CSR reports nobody reads. We want to flip it: turn every marketing euro into something the world can actually feel.
Why now
We are building in the space of social impact and marketing, at a moment where regulatory and market forces are converging.
After the focus on environmental impact, European regulation and corporate standards are moving toward measurable social impact. Companies are increasingly expected not only to communicate, but to demonstrate real contribution to society.
At the same time, traditional marketing is losing effectiveness: users distrust advertising, engagement is declining, and content is abundant but not credible.
This creates a structural opportunity: a system that transforms marketing budgets into real-world social actions, designed to be visible, shareable and distributed across networks.
"Doing good is powerful. But when it is visible and distributed, it becomes contagious."
What we believe
- European regulation is pushing companies toward measurable social impact.
- AI enables scalable generation of content, actions and participation systems that were previously impossible.
- Early conversations with large enterprises show willingness to pay for pilot deployments.
The bet
How this becomes a real, repeatable company.
The model
- Annual platform fee paid by brands to access and operate within the system.
- Campaign-based revenue, where brands pay for each activation.
- Pricing tied to participation units (actions, chains, content generation).
- Upside driven by scale of campaigns and distribution.
- Designed for early monetization through pilot campaigns and recurring brand relationships.
The shape of the company
- Product-led with medium-high platform complexity.
- Strong focus on AI-generated content (video, actions, narratives).
- Cross-country activation model — not traditional campaign execution.
- Not capital intensive.
- Designed to scale through participation mechanics and platform usage.
The path
From zero to a company brands pay to be part of.
- 01Build
Core platform + AI-based content/action generation in 10–14 weeks.
- 02Go-to-market
Initial pilots with large enterprises across countries. Focus on validating participation mechanics and content generation.
- 03Monetization
Early revenue from first enterprise pilots. Typical pilot tickets between €40,000 and €80,000, with strong repeat potential.
- 04Scaling
Driven by expanding pilots into recurring deployments across countries and organizations — not isolated campaigns.
The people we're looking for
3 fractional cofounders.
Founder-level, from day one.
Designed to be built by a small team of 3–5 founders. Hybrid model: product enables the system (generation + structure + scaling), sales unlocks revenue and adoption.
Node / AI infrastructure
Technical / Platform Lead
Build the infrastructure: AI integration, backend systems, scalability and reliability.
AI video & social APIs
Product Lead
Design the system: how value is created, how users interact, how content and participation flows work.
Enterprise
Sales Lead
Bring the system to market: generate demand, close enterprise deals, shape pilots.
Why this team, this way
This project requires strong product and platform capabilities from day one, combined with enterprise sales.
The challenge is not traditional marketing execution, but building a system that generates impact actions through AI, structures participation across users, and scales across countries and organizations.
Sales is critical to activate brands and institutions. Product is critical to make the system work and scale.
This is not campaign execution. It is system design + distribution through participation.
How the team works together
One loop. No handoffs.
- 01Product defines and iterates.
- 02Tech enables and scales.
- 03Sales validates and monetizes.
- 04All three roles work in sync from day one. There are no handoffs, only collaboration.
What we expect from you
Each project is built for fractional contribution, not casual participation.
High intensity. Founder-level ownership. Real accountability to the team.
Ready to build KINDA with us?
Pick the role that fits. We'll set up a conversation in days, not weeks.